Captain Morgan’s Rum Campaign

We went to astonishing lengths to protest at even the slightest hint of anti-gay public pronouncements!

One commercial advertisement for Captain Morgan’s rum, with parrot perched on his shoulder, had the famous swashbuckling buccaneer announcing loud and clear that ‘No-one says: “Who’s a Pretty Boy then” to a Captain Morgan’s drinker”. It was taken that this meant only real men, not poofs, are fit to drink the manly liquor. Hence a complaint to the advertising standards authority and a sticker campaign plastering them all over different parts of London. The stickers were produced by Brixton gays and distributed to other gay groups.

Unfortunately we can’t find the original commercial ad or the original stickers bearing the following messages:

CAPTAIN MORGAN’S BOYFRIEND JUST LOVES HIS RUM

SO WHO SAYS WE CAN’T SAY ‘HELLO SAILOR’ TO A CAPTAIN MORGAN DRINKER

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